Tips for Finding Work as a Freelance Marketer

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13 June 2017
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Freelancing has never been quite as popular as it is today. Thanks to the internet, various people can work in a huge range of different jobs and be their own boss, work from the comfort of their own home, and earn as much money as they’re physically able to. One of the main industries where freelancing is becoming increasingly more popular is that of marketing. With a huge percentage of marketing for businesses now done online, it’s easier than ever for marketing professionals to work remotely on behalf of companies; there’s no need for marketers to pay a visit to the offices! If you are just starting out as a freelance marketer, then your main concern right now is probably finding some well-paying work that you can rely on to make a living. Here are some top tips on how to do just that.

Tip #1. Gain Qualifications:

With the gig economy on the rise and freelancers popping up everywhere, you’ll definitely need to contend with some competition when you set yourself up as a freelance marketer. To stand out from your competition, it’s a good idea to have some recognised qualifications to your name; this will help improve your credibility and provide you with a much-needed trustworthy image to any potential clients who are interested in your services. For example, holding a 10118nat diploma of social media marketing certificate will most certainly give you an edge over your competitors who do not. Or, you could even consider taking an online degree in marketing, since this will provide you with the flexibility that you need to continue working whilst you study.

Tip #2. Create a Strong Portfolio:

When potential clients search for prospective freelance marketers, they want to see examples of past work and be able to clearly weigh up how suitable a freelancer would be for their business. Because of this, it’s important to have a strong portfolio that shows off your best work and gives prospective new clients something solid to go off when making their decision. Without a good portfolio, you are putting yourself at a real risk of losing out on work to somebody who does. The best way to put together a portfolio is in the form of a website; this is easy for clients to access and you can easily send the link across to anybody who requests to see samples. Moreover, it’s also a good idea to start a blog as a part of your portfolio website – this is a great way to demonstrate your knowledge and expertise.

Tip #3. Put Your Marketing Knowledge to Use:

Lastly, finding new clients as a freelancer is all down to successfully marketing yourself in the industry. So, as a marketer, you should put your skills and knowledge to use. Don’t forget that how successful you are with marketing yourself will also show potential new clients how good you are at your job. Use a wide range of marketing strategies; for example, social media marketing, guest posting and link building, and even offline marketing. You might also want to consider attending business conferences and networking events, for example, where you can meet up with potential clients in person.

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